UX Design

The purpose of the empathise phase is to work to fully understand the experience of the users. This is the initial research phase that will help frame and inform the rest of the decisions made throughout the project.

Some sample research methods include:*


• Observation

• Interviews
• Usability Testing

• Competitor Analysis
• Ethnographic studies



*These are just examples of what might be used. Our research methods vary depending on what each individual project is and what will best suit it.


After the initial empathise phase, we unpack the findings from the research in order to identify areas of opportunity. Once we define the problem, we create an actionable problem statement to unify the team and provide a launching pad for ideating solutions. We bring the research findings back to you and discuss any additional requirements and considerations to be aware of for the next steps.

Some examples of what to expect from the Define phase:*


• Research findings report
• Design requirements
• Success definition
• Clear vision of next steps
• Personas
• Maps (empathy, customer journey, content, etc)

*These are just examples of what might be used. The outputs will vary depending on what each individual project is and what will best suit it.


In this phase, we explore a wide range of ideas and generate possible solutions. These ideas will be directly related to the problem statement that was created in the Define phase.

Some examples of what to expect from the Ideate phase:*

• Design workshop
• Broad range of concepts
• Initial Wireframes

*These are just examples of what might be used. The outputs will vary depending on what each individual project is and what will best suit it.


When prototyping begins, we will transform ideas into prototypes that can be interacted with. The prototypes are tested internally and with users to identify problems, make any changes, and ensure it is right for the end user.

Some examples of what to expect from the prototype phase:*

• High fidelity Wireframes
• Interactive prototypes
• Usability testing results
• Visual design
• Branding

*These are just examples of what might be used. The outputs will vary depending on what each individual project is and what will best suit it.


Once the prototyping is complete, we hand over the designs to the development team to begin production. Once the product is built, we do multiple rounds of testing to learn what aspects of the solution are resonating with users and which are not. Based on the outcomes from that, we make any necessary changes and improvements to ensure the best end product is delivered.

Some examples of final deliverables to expect:*

• Finished product
• Project documentation
• Support documentation

*These are just examples of what might be used. The final deliverables will vary depending on what each individual project is and what will best suit it.