We create bespoke software solutions tailored to your specific goals and the needs of the industries in which you operate. While the overall goals and scope of each project differs greatly, we have developed and refined our process to ensure that we exceed your expectations and provide your users with an integrated and customer centric experience.
We have worked with a range of clients across various industries. We have created a number of software solutions within the educational industry along with providing corporate eLearning solutions for multiple multinational companies. Whether you are an established company looking to expand or reinvigorate your brand or a newcomer looking to disrupt the marketplace, we have the experience and expertise you’re looking for.
We offer reliable and timely support to ensure that your software solution always up and running properly. Whether you require instant support to fix an error or simply have a question regarding content design and implementation, our team is on hand to ensure that you and your customers receive the best experience at all times.
Agile software development is a methodology we use for managing the software development process. Agile development gives our team the foundation for creating and optimising each project we work on. Agile enables us to seamlessly adapt our planning to suit your specific needs and ensures continuous improvement through the development process. This also ensures our rapid response to any changes which arise throughout the development process.
Responsive website design ensures that the layout and design will change dynamically depending on the device being used to access the website. The majority of consumers are now multi-platform, accessing sites on mobile and desktop. Online users expect a consistent experience across devices which means that you need to have a responsive website. Having a responsive website will also help you to rank higher in search engines, bringing you greater traffic and more qualified leads.
Absolutely, however it is important to follow the right processes to ensure that your current site is not effected. Our design and development teams have extensive experience in converting static desktops sites to a responsive design and have developed a framework to optimise this process. This includes everything from updating the meta tags, applying media queries, and perfecting the navigation to prepare your site for different types of interactions.
We will work with you and your team to identify your business goals and subsequently a functional design which achieves your targets. Whether you have a concrete idea of what you need or more of a vague notion, our team can help you to refine your goals and offer the best options to achieve that outcome. We also ensure that you have an easy to use content management system that allows you to easily update your site as needed.
More and more people are utilising their mobile phones in the digital space with many believing that mobile friendly sites will no longer be enough to stimulate user engagement. Creating a mobile app will allow you to stay ahead of the competition as it allows for a quicker and more personalised experience for each customer. Mobile apps can also work online and offline, providing your customers with a seamless experience. The ability to promote new products or features through push notifications should not be underestimated.
Many clients often overlook the crucial components of marketing their app after it has been created. It is essential that you create a well thought out marketing plan which outlines how you are going to build awareness and drive downloads. Most importantly, you need to decide where you are going to promote your app. When deciding which channels to include in your marketing mix, keep in mind cost of utilising the channel and the potential return on investment.
User experience design may sound like a relatively new concept, however it originated in the 1940’s to analyse the interaction between humans, machines and user environments. Software developers began to take an interest in user experience during Web 1.0 and the rise of the work computer. Today user experience focuses on optimising the users experience while interacting with a particular product, system or service.
With people spending more and more of their time online, it is critical to offer an enjoyable and seamless user experience to your visitor. Following an effective user design process when creating your product or website ensures that you can offer your customers not only a beautiful experience, but value across each touchpoint. It is essential that you gain a deep understanding of why your customers interact with your website or product and the type of experiences they expect. Good user experience leads to greater brand loyalty, leading your customers back to your website time and again. Recent research has found that effective user experience design can more than double the conversion rate of your website.
The application of a user centric approach allows you to anticipate the needs of your customers and provide them with an optimised experience across each touchpoint. Optimising your user's experience will minimise any negative experiences which would typically require customer support. Establishing effective UX processes will also ensure that you gain continuous feedback from your customers. By adjusting your offering to better meet their needs, you prove to your customer that you care about them, ultimately strengthening your relationship.
Search Engine Optimisation is a process of optimising your website and content in order to rank higher in search engines and gain free (organic) traffic. The factors that search engines use to rank results include social media engagement, off-site optimisation, topical authority, latent semantics, mobile friendliness, local optimisation, domain authority, and much more. SEO is often described as a mix of art and science.
Unlike SEO, pay per click (PPC) involves paying Google to rank on the first page of a SERP as opposed to earning these rankings organically. You can create text or display ads which are targeted at specific users based on the topic they are searching. Although you bid with other advertisers, there are a range of factors which determine where you ad will rank. The ads are subject to an algorithm known as the Ad Auction which rates the quality of these ads based on how much you bid, the predicted click through rate (CTR), the keywords you target, and the relevance and quality your website.
Content marketing is a strategy which focuses on creating content which is relevant to your target market. This content must consistently provide your audience with value and drive profitable action. More and more businesses are recognising the value of content marketing to the success of their business. Content marketing helps to build your online presence among your target audience while also giving you an authority in your niche.
eLearning refers to the use of multimedia to deliver educational material through the use of technology. The term eLearning encompasses a wide variety of initiatives from a simple online slide deck to a responsive web based interactive course delivered via a LMS (learning management system) capable of tracking users progress and creating personalised and adaptive learning content.
Online learning gives students far more flexibility with regard to their timetable as it allows them to study from anywhere, according to their schedule. Being able to access resources from any device, at any time allows your students to achieve a greater work life balance and in addition can deliver tailored content to support individual learner's needs. eLearning is also a great cost saver due to your ability to replace more traditional instructor led training with online courses which can be scaled throughout an organisation. Crucially effective eLearning solutions guarantee the quality and consistency of your content.
Objectives. There first step to take towards a successful implementation is identifying your business objectives. A successful eCommerce platform is one that enables a business to successfully trade online, and you need clear business objectives to achieve this. Once you have agreed on these internally, the journey from zero to successfully trading online will be based upon and designed around these objectives.
There are three requirements to successfully trade online:
- a product or service to sell
- an online presence
- an operation that can deliver on orders placed
Animation can provide your brand with a engaging way to tell your brand story. Animated explainer videos for example are easy to understand, making them the perfect medium for outlining both simple and complex processes. Today your customers increasingly want to consume information in a visual way, animation provides you with this benefit in an engaging and cost effective way.
The benefits of using explainer videos to communicate to your target audience can be seen in the sheer number of companies, ranging from startups to multinational organisations, that are utilising them. Recent research has found that the number of companies utilising explainer videos grew by 21% in 2018. An effective explainer video is the perfect way to present your brand offering or outline your business strategies. Within the modern digital space, videos are no longer an option but a necessity.